Using purchased contact data without annoying anyone

Bought data gets a bad name because it's usually used badly. Used well, it's simply a faster way to find the people who genuinely need what you sell.

The checklist

1. Segment before you send. One message for every role and industry is how you end up in spam folders.
2. Lead with relevance. The first line should say why you're writing to this person.
3. Keep volumes human. Warm up new sending domains and keep daily volume modest.
4. Make opting out effortless — and honour it immediately, across every list.
5. Know the rules where your recipients are. Communication and privacy laws differ by country.

Every dataset we deliver is cleaned and de-duplicated, but the way you use it decides whether people are glad you wrote.