Featured · Influencer Marketing
Twitter/X vs Instagram influencers: which fits your launch?
How we decide which platform carries a campaign — and when it makes sense to run both.
Read the article →From the team
Notes on trending, data, and outreach.
Short, practical write-ups from campaigns we've run and datasets we've built — no filler, no growth-hacking buzzwords.
Latest posts
Fresh from the blog.
Campaign breakdowns, data-usage guidance, and the occasional dashboard teardown.
Trending Campaigns
What actually moves a hashtag into India's Top 10
A breakdown of the timing, seeding, and tracking decisions behind our highest-ranking campaigns — and the ones that didn't make the cut.
Trending Campaigns
Timing a trend push around a product launch
Why the two hours before your announcement matter more than the two hours after.
B2B Data
Using purchased contact data without annoying anyone
A practical checklist for compliant, well-targeted outbound.
Analytics
Reading a campaign dashboard like an analyst
The three numbers that actually predict whether a trend will hold.
Trending Campaigns
Why some hashtags trend for hours, not minutes
Sustained placement comes down to pacing, not just volume.
B2B Data
Segmenting a global company directory that's actually useful
Headcount and industry filters aren't enough — here's what to add.
Client Notes
What we wish clients asked before booking a campaign
A shortlist of questions that make the difference between a spike and a plan.
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