Client Notes
What we wish clients asked before booking a campaign
A shortlist of questions that make the difference between a spike and a plan.
The best campaigns we've run started with good questions. Here are the ones we wish every client asked.
- What happens after people see the hashtag? A trend without a landing page, offer or next step is just noise.
- What else is happening that day? A cricket final can swallow any trend.
- Who will reply to comments? Attention brings questions. Someone should be ready to answer.
- How will we measure success? Agree on the numbers before the campaign, not after.
Bring these answers to your first call and we'll be able to tell you very quickly whether a campaign makes sense.